Updated last 9th January 2018.

This Privacy Policy and Cookie Usage describes the information we collect from and about you when you visit our website ( / UK Pets / the “Site”). This policy covers mobile applications (the “app”) and other interactions with us whether online or offline where this policy is provided to you. This includes our brand website, and mobile and social media applications. This policy describes how we use and treat such information in connection to our site, apps, and activities collectively referred to as the “Services.”

UK Pets (“We” / “Us” / “Our”) is committed to protecting our visitors’ privacy and personal information. We will only use the information that we collect about you in accordance with the Data Protection Act 1998 and the EU Privacy and Communications Directive. This includes information submitted voluntarily by you through a form, or gathered automatically as you visit this website.

This page aims to help users understand what information we or third parties may receive when visiting and using our site, and how we protect such information.


By using the UK Pets site, you agree to the terms of this privacy policy. Whenever you submit information via our site, you consent to the collection, use, and disclosure of that information in accordance with this privacy policy. If you do not agree please do not use our Services or give us your information.

This policy applies to all visitors, users and registered members.

Active Information Collection actively collects information from its visitors directly from you when you: create an online account, create a pet search, sign up to our newsletter, give a rating or review, take a survey, fill out an online form, enter a promotion or engage with us.

Some information you submit may be personally identifiable information that can be uniquely identified with you such as: full name, address or location, email address, phone number etc. Some areas of the Site may require you to submit information in order for you to benefit from a wide range of exclusive features (such as email alerts or information requests). You will be informed at each information collection point on what information is required and optional.

We collect the following information from you and about you:

  • Contact Information - We may ask about your personal information such as name, address or location, telephone or mobile number, or email address.
  • Account Login Information - We will require you to provide information to set up an account with us.
  • Demographic Information - We may collect demographic information such as your gender, age, ethnicity and zip code if and when you fill out an online form survey.
  • Pets and Pet Preferences - We may collect information when you inquire about a pet as a registered user in UKPets, create a saved pet search alert, inquire through our free online vet services, pet photos you upload to our website and other information about your pet.
  • Information You Share and Submit - We may collect information that you post either publicly or on a channel/platform we provide (e.g. forum, comment section, survey form and social media) for sharing among users.
Passive Information Collection

As you navigate through the website, certain information can be passively collected (gathered without you actively providing the information) using various technologies and methods such as Internet Protocol (IP) addresses, cookies, internet tags, and navigational data collection.

Internet Protocol

UK Pets may use IP address. An IP address is a number assigned to your computer by your internet service provider so you can access the internet, and is generally considered to be non-personally identifiable information because, in most cases, an IP address is dynamic (it changes each time you connect to the internet), rather than static (unique to a particular user’s computer). We use your IP address to diagnose problems with our server, report aggregate information, determine the fastest route for your computer to use in connecting to our site, and administer improvements to the site.

Third Party

UK Pets may use information collected by third parties. We may receive information about you from third parties, which may include information about your device and social media activities (e.g. Facebook likes to one of our website post).

Disclosure of Information

We may share information with our partners, subsidiaries and other third parties. For example, we may share information to vendors that send emails or facilitate promotions on our behalf. We may also share information to other third parties to provide you with products (e.g. pet insurance) that may interest you.

We may share information to law enforcement agencies involved in fraud prevention and detection as we have a duty to do so, or, if the law allows us to, companies who work in association with us who will provide other services for you. We will not do this without your expressed permission.

We may share information with any successor to all or part of the business. For example, if part of our business is sold to a third party, we may share our user information as part of the transfer and transaction.

Contacting Advertisers

When you contact and respond to advertisers via the UK Pets website through our contact forms, your contact details and IP address are stored on our systems and passed on directly to the advertiser so that they can respond straight to your enquiry rather than through our servers. This also allows us to monitor suspicious activities and contact you if needed.

Signing up on UK Pets

When you sign up on our website to place advertisements, the contact details you provide, as well as your IP address and ISP, are stored on our systems. This information will also be used on your account, displayed in your adverts, and utilised by us to monitor suspicious activities so we can contact you if necessary.

Standard Security

We use standard security measures on our site. We will treat your information in strict confidence and endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose online. You accept inherent security risks of providing information and other internet activities and will not hold us responsible for any breach of security unless it is due to our negligence or wilful default.

We keep personal information as long as it is necessary for the practices described in this Policy. We also keep information as otherwise required by law.

Cookie Usage

This section describes the cookies we gather, how we use them, and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored. However, this may downgrade or ‘break’ certain elements of the site’s functionality.

A ‘cookie’ is a bit of information that a website sends to your web browser that helps the site remember information about you and your preferences.

‘Session’ cookies are temporary bits of information that are used to improve navigation, block visitors from providing information that is inappropriate (the site ‘remembers’ previous entries of age or country of origin that were outside the specified parameters and blocks subsequent changes), and collect aggregate statistical information on the site. They are erased once you exit your web browser or otherwise turn off your computer.

‘Persistent’ cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete them. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (such as passwords), helping to determine what areas of the website visitors find most valuable, and customising the website based on your preferences on an ongoing basis. Persistent cookies placed by this site on your computer may hold personally identifiable information, but only if you have registered or have otherwise consented to the retention of personally identifiable information you have provided at the site. Otherwise, our site’s server only knows that an unidentified visitor with your cookie has returned to the site.

How We Use Cookies

The UK Pets website uses cookies for a variety of reasons detailed below. If you create an account with us, we will use cookies for the management of the sign-up process and general administration. We usually store cookies on your computer during the registration process for you to resume where you left off; remembering your registered login, preferences, and other customisation functions. These cookies will usually be deleted when you log out; however, in some cases they may remain afterwards to remember your site preferences when logged out.

Our site offers newsletter or email subscription services, and cookies may be used to remember if you are already registered and whether to show certain notifications, which might only be valid to subscribed/unsubscribed users.

Third-Party Cookies

In some special cases, we also use cookies provided by trusted third parties. The sections below detail which third party cookies you might encounter through this site.

UK Pets uses third-party advertisements to support our site from AdSense. They may use technology such as cookies and web beacons when they advertise on our site, which will also send advertisers (such as Google through the Google AdSense programme) information about your IP address, your ISP, the browser you used to visit our site and, in some cases, whether you have Adobe Flash Player installed. This is generally used for geotargeting purposes (e.g., showing London adverts to someone in London), or showing certain ads based on specific sites visited (such as showing pet ads to someone who frequents pet sites). In order for you to use our website to its fullest extent, some features of the website will also require you to submit your current location.

We also use third-party analytics to help us track and measure usage of the site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site, or pages you visit. This will help inform us how to improve the site for you.

Our site also uses social media buttons and/or plugins that allow you to connect with your social network in various ways. For these to work, social media sites, such as Facebook, Twitter, Google+, etc., will set cookies through our site that may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Removing or Disabling Cookies

In most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features of the site. You have the option to disable or selectively turn off our cookies or third-party cookies in your browser settings, or manage preferences in internet security programmes. However, doing so may affect how you are able to navigate our site. This may include the inability to log in to services or programmes, such as logging into your UK Pets account. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Policy Update

UK Pets reserve the right to change, amend or modify our Privacy Policy without notice. We will post the amended Policy on this page and indicate at the top of the page the date the Policy was revise. Please check our site and this page periodically for updates.